Coke's Schunker on Social Media: None of Us Is As Ready As We Should Be

On a perfect day for umbrella vendors, Advertising Week got off to a slow start in New York yesterday. But by the afternoon’s Advertising Week Leadership Conversation moderated by NY Times advertising columnist Stuart Elliott (pictured), the crowd fueled by a few sessions of ideas and Bloomberg-provided power bars, was primed.

The quote the day, came from panelist Pio Schunker, SVP, Integrated Marketing, Coca Cola. “Marketing has become increasingly non-linear,” said Schunker. He called social media a great opportunity, continuing, “But none of us is really as ready as we should be for what we have now.”

More

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in