Viral Video Law #14: Viewers Expect The Unexpected, And Go Crazy For It

When you think of two things that go together you might think of peanut butter and jelly or beans and rice, but one of the last things you would pair up would be a priest and a skateboard. The sheer fact that the idea of a skateboarding priest is so bizarre and unexpected is the reason why a video of Reverend Zoltan Landavi, a Hungarian Catholic skateboarding priest, is going viral on YouTube. Viewers expect the unexpected and, when they find it, they just eat it up.

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