MTV Acquires Social Gaming Team; Will We See a JerseyshoreVille?
As the social gaming industry matures, there is an influx of branded IP entering the space through partnerships with existing platforms. Companies like Playdom and Sibblingz can help brands to launch cross-platform games but there are other options asides from working with publishers. In a bold move, MTV Networks today announced the acquisition of Social Express, Inc., a social gaming development company. This marks Viacom’s first move in the social gaming space that could prove successful as it already has popular gaming sites and tons of IP under its belt.
The San Francisco based Social Express will integrate into one of MTV’s subsidiary arms, Nickelodeon Digital, and focus on creating social games based on original IP and popular characters from Nickelodeon and MTV shows.
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