Facebook Reaches Out To Public Relations Industry

Facebook is well known as an advertising platform but an event last week could signify a closer relationship with another branch of marketing – public relations.

The event, reportedly attended by representatives from the likes of Electronic Arts and eBay as well as big PR agencies such as Ogilvy & Mather, was designed to showcase Facebook’s strengths as a PR platform. A report on the Reuters Mediafile blog says Facebook officials including Randi Zuckerberg explained how tools such as live-streaming special events or finely targeting marketing pitches could help PR campaigns, with the formal presentation followed by canapes and drinks on the roof.

The social networking site has also set up a page for PR professionals with information such as how to “like” any article online, using a Firefox plug-in, or tips on live-streaming.

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