Report: Email Click-Through Rates Increase 55 Percent With Multiple Social Sharing Links

A study conducted by e-mail marketing provider GetResponse indicates that e-mail messages that include a social sharing option generated 30% higher click-through-rates (CTR) than e-mails without a social sharing option. Additionally, messages with three or more sharing options generated a 55% higher CTR. The study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn and Digg in almost 500 million e-mails sent by over 19,000 GetResponse customers.