Viral Video Law #11: Bieber Fever

Justin Bieber is the King of YouTube. The videos on his personal YouTube channel have been viewed a total of more than 186 million times and Bieber parodies and hater clips have been viewed millions of times as well. Millions of people all over the world love to love him, and just as many love to hate him. That is what makes him such a viral commodity – he spawns content and views from everyone, whether they like him or loathe him.