Video: Playdom CFO Christa Quarles Discusses Storytelling, Surprise and Virtual Sportscars

At the Engagement Lessons from Leaders panel at last week’s Social Gaming Summit, moderator Jeremy Liew asked Christa Quarles to discuss the importance of storytelling in their Social City hit game. Christa discussed many key factors that Playdom designers think about when creating games, and told the audience an interesting fact about how Social City integrated story into a water tower item and how story boosted revenue with virtual sportscars. See the video below.