Social Gaming Summit 2010: Top 10 Metrics That Gaming Companies Need To Use
Albert Lai and Jefferey Tsang from Kontagent gave a talk this morning at the Social Gaming Summit about measuring the health of your social game, and it was packed full of interesting statistics and observations. Most interestingly, they listed the top ten metrics that should be used by gamers.
Kontagent started by talking about what they’d learned in the last two years. I’ll summarize Albert and Jefferey’s key notes below.
- Viral growth is dead, it’s about ARPU.
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