5 Marketing Uses Of Location Based Apps
Location-sharing apps such as Foursquare, Loopt Pulse, Gowalla, Stuck, MyTown and dozens of others have purpose beyond the obvious: mobile location marketing. They can be used by merchants to gauge moods, purchasing interest, and loyalty potential, then coupled with real incentives to increase leads and sales. Here are a few such uses.
1. Geofencing.
What: This is more of a general method than an explicit use, but it does have marketing applications. An app range searches or scans for all users within a certain range of a given location.
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