Connecting Through Augmented Campaigns

Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring Robert Downey, Jr., seated atop a box with a marker on it. After a download, a consumer can scan that marker in front of a webcam and, much like a barcode at the supermarket, the computer recognizes that data and provides additional content.

In this case, you can suddenly see on your computer Downey traipsing through magazine pages, and other celeb interviews.