Is Pay Per Fan The New Advertising Model On Facebook?

When the Facebook platform launched over two years ago, a new advertising model was built: pay per install. Since then, millions of dollars have been spent on application install campaigns. Many brands are realizing that it’s much more difficult to get users returning on a regular basis to your applications though and as such this model has some serious weaknesses. That’s why many advertisers are turning to the “pay per fan” model.

As Facebook promotes in their current Google advertisements, “Facebook Pages let you remarket to your customers for free”.