Zynga Expands The Gap, Surpassing 60 Million Monthly Active Users

Zynga has been expanding the gap between them and competing developers now with over 60 million monthly active users when adding up the users across all their games. Playfish, the second largest application developer, has 35 million monthly active users, an impressive number however it’s still far from 60 million. So how does Zynga have such a dominant position on the platform?

The primary reason Zynga has such a dominant position is that they have 34 games, the top three of which add up to almost 40 million monthly active users alone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in