Facebook Launches Hybrid Engagement Ads

Facebook has been offering advertisers a number of new types of engagement ads from their homepage which are intended to increase user interaction and drive new fans to Facebook Pages. The most recent additions are the combination of video ads and poll ads as well as video ads and event ads, as pictured in the Bruno advertisement on the right. A large number of these advertisements include integration with Facebook Pages, attempting to drive up the number of fans, helping to build a community around products and services.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in