How The Hell Is MyCalendar So Successful?

MyCalendar, the application which apparently updates you about your friends’ birthdays has surprisingly jumped to second on the application leaderboard. The reason we previously haven’t posted about MyCalendar is that the company’s user base is split across two identical applications which each have around 15 million monthly active users now. What is so remarkable about the application? Not much to be honest.

The two applications have attracted millions of users by using an interesting trick to get users to invite their friends.