Mark Zuckerberg, WEF, and the Sentiment Engine

There’s been a lot of buzz today about Mark Zuckerberg’s new “sentiment engine” that Facebook is supposedly working on according to Robert Scoble who was paraphrasing a conversation he had with Mark Zuckerberg while walking the streets of Davos. Working on a sentiment engine sounds like something which is more abstract. This is in contrast to what Tim Kendall said in the podcast I posted this morning, which was that Facebook is working on bringing status update content and the time frames of those updates to the ad platform.