Do Social Media Power Users Matter at All?

An interesting study was published today suggesting that “so-called ‘influencers’ might have less clout than some marketers think.” This is not really surprising but I would suggest that there is a spectrum of influence in marketing and advertising. Along that spectrum is our close friends and family which provide the most influential personal recommendations and at the other end of the spectrum would be advertising such as billboard ads.

As Marshall Kirkpatrick suggests, this means that the infamous “Tipping Point” that Malcom Gladwell created may not be accurate.

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