Six Seconds? 30 Seconds? Try 140 Seconds for Twitter, Vine Videos

Does 140 seconds of video trump 140 characters? Twitter is encouraging its users to find out.

Does 140 seconds of video trump 140 characters? Twitter is encouraging its users to find out.

Head of product development for creators Jeremy Rishel announced in a blog post that Twitter extended the time limit on videos in tweets to 140 seconds from 30 seconds.

Twitter is also experimenting with a huge change to its Vine video application, expanding the time limit for videos from six seconds to 140 seconds for “a small group” of creators.

And the social network is introducing a way to make all of those videos easier to discover, saying that its iOS and Android apps will soon offer “a new, full-screen viewing experience” after users tap on video tweets or Vines, where more videos will be suggested.

Rishel

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