140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’
Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona Data.”
Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona Data.”
140 Proof pointed out in a release announcing the granting of the patent that it originally filed with the U.S. Patent and Trademark Office May 24, 2010, at which point Facebook was promoting social graph marketing, Twitter was still seven months away from launching untargeted ads and Pinterest was just one month old.
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