11 Most Actionable Takeaways from Social Media Marketing World 2015

Social media marketers from around the globe recently descended on San Diego for the annual social media extravaganza known as Social Media Marketing World.

Social media marketers from around the globe recently descended on San Diego, Calif. for the annual social media extravaganza known as Social Media Marketing World. With marquee speakers like Mari Smith, Guy Kawasaki and Jay Baer, along with social media leaders from inside the likes of Microsoft, Disney, Whole Foods and Yahoo, there were insights aplenty.

Here are my top takeaways, both big and small, that social marketers can run with, starting today.

1. Automation and real-time are not mutually exclusive.

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