$1.5 Billion #Powerball Drew 1.2 Million Tweets on Wednesday
In the past two weeks, Brandwatch counted more than 2.6 million mentions of Powerball — the most popular day being Wednesday.
The largest Powerball jackpot ever got quite a few people thinking about what they’d do with all those winnings.
According to Brandwatch, there were more than 1.2 million tweets Wednesday talking about the Powerball jackpot, including ambitious hashtags such as #IfIWonPowerball. That hashtag alone was used roughly 237,000 times Wednesday, leading to 742 million impressions.
There was much more social interest in Wednesday’s drawing than the previous one on Saturday, Jan. 9. Brandwatch found that the previous drawing (a $900 million jackpot with no grand prize winner) generated about 82,000 tweets that day.
In the past two weeks, Brandwatch counted more than 2.6
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