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Pinterest kicked off an integration with online real estate marketplace Zillow to bring helpful Pinterest content from Verizon FiOS directly into the Zillow platform.
Research from Zillow found that 15% of homeowners plan to sell in the near future, while 11% of Americans have already moved in the past year.
Meanwhile, searches for “moving house hacks” have jumped 80% on Pinterest in the past four weeks, and queries for “best way to pack for moving” are up 284% year over year.
Zillow added a custom page this week so that people who are moving can see smart home and home internet tips from Verizon FiOS, with a custom Pinterest board to inspire home shoppers.
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