Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Zammo.ai, a provider of conversational artificial intelligence technology for businesses that build for platforms like smart speakers, kicked off a major business-to-business marketing campaign to raise awareness about conversational AI. But what’s different about this campaign is that in addition to the usual b-to-b suspects, like Google and LinkedIn, Facebook is a major part of the mix.
“Conversational AI has reached a tipping point where a b-to-b brand like ours should be creating awareness not just via Google and LinkedIn—which are great marketing platforms, of course—but also on Facebook,” Zammo.ai
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in