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Business directory and crowdsourced review forum Yelp introduced Spotlight Ads, a way for regional and national brands to bring video ads and static images to the home screen of its application.
Yelp wrote in a blog post Thursday, “Tens of millions of people visit Yelp to discover and connect with businesses. At the same time, video content is becoming one of the most engaging advertising formats for consumers and most effective forms of advertising for national and regional brands.
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