Business directory and crowdsourced review forum Yelp revamped the feed experience on its iOS application, letting users scroll through a vertical feed.
Group product manager, consumer product Phillip Zukin wrote in a blog post Tuesday, “Millions of people turn to Yelp every day to connect with great local businesses, make informed spending decisions and decide where to eat. To further help consumers stay in the loop on what’s going on at restaurants in their city, today, we’re launching an entirely new experience that better surfaces relevant, local and unique content from restaurants to a user’s home feed.”
The new iOS experience will roll out Tuesday in nearly 150 metropolitan areas in the U.S.
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