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Business directory and crowdsourced review forum Yelp said Thursday that since rolling out its Black-owned business attribute in June 2020, more than 45,000 business owners have opted in and self-identified as Black.
Black business owners responded to reviews at a rate 22% higher than the average for all business owners on the platform.
Yelp said businesses that are identified as Black-owned have an average rating of 4.35, compared with 3.64 for all businesses on the platform.
Mentions of Black business owners in reviews was up 165% in 2021 compared with 2019, and searches on Yelp for Black-owned businesses rose 5% last year, led by food businesses (up 33%) and professional services (30%).