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Year on TikTok 2021 shifted to brands Monday, as the video creation platform shined the spotlight on what it called the “brand moments that sparked joy and creativity within the community while serving as a beacon for marketers.”
The company’s recent Culture Driver study, conducted with Flamingo, found that 56% of TikTok users and 67% of creators on the platform feel closer to brands on TikTok, particularly when those brands subscribe to the “Don’t make ads, make TikToks” mantra.
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