World Wrestling Entertainment teamed up with Snap Inc. on two activations for WrestleMania 38, which will take place Saturday and Sunday (April 2 and 3) at AT&T Stadium in Arlington, Texas.
WWE teamed up with Snap’s Arcadia creative studio on a new augmented reality lens featuring WWE Universal Champion and Tribal Chief Roman Reigns.
The lens will feature a 3D model of Reigns bursting out of the billboard that will be unveiled at fan merchandise store WrestleMania Superstore Axxess S in Dallas Saturday, and fans can unlock the AR experience by scanning the Snapcode on the billboard.
There will also be a Shop Now call to action in the lens, linking to Reigns’ Needle Mover T-shirt on the WWE Shop site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in