World Wrestling Entertainment teamed up with Snap Inc. on two activations for WrestleMania 38, which will take place Saturday and Sunday (April 2 and 3) at AT&T Stadium in Arlington, Texas.
WWE teamed up with Snap’s Arcadia creative studio on a new augmented reality lens featuring WWE Universal Champion and Tribal Chief Roman Reigns.
The lens will feature a 3D model of Reigns bursting out of the billboard that will be unveiled at fan merchandise store WrestleMania Superstore Axxess S in Dallas Saturday, and fans can unlock the AR experience by scanning the Snapcode on the billboard.
There will also be a Shop Now call to action in the lens, linking to Reigns’ Needle Mover T-shirt on the WWE Shop site.
WWE Superstars Bianca Belair and Montez Ford will lead the #WWEFitCheck Spotlight Challenge, asking fans to show off their best WrestleMania 38 outfits.
Fans can submit Snaps through April 6 to #WWEFitCheck on the Spotlight Trending Page, and the top three that are chosen will win $10,000, $6,000 and $4,000, respectively.
Snap head of sports partnerships Anmol Malhotra said in a statement, “We’re thrilled to have WWE utilizing several of our offerings, including AR and Spotlight, during one of the biggest sporting events of the year. We can’t wait for WWE to deliver Snapchatters the ultimate fan experience around WrestleMania and see the creativity of our community on full display.”