There’s a new leader in the sports league clubhouse on TikTok, as World Wrestling Entertainment recently surged past the National Basketball Association.
The edge was slight at the time of this post—13.6 million followers for WWE, 13.4 million for the NBA—and WWE vice president of digital media Steve Braband told Adweek he expects a “healthy battle” once the NBA season tips off in October.
WWE has more than 1 billion total followers across 15 social media platforms, and it tallied over 1 billion engagements in 2020 (up 12% year over year), more than 37 billion video views (up 10%) and over 1 billion hours of consumed digital and social content (also up 10%).
It is the second most followed sports brand globally across Facebook, Instagram, Twitter and YouTube, trailing only soccer’s UEFA
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