WWE is backing WrestleMania 37 at Raymond James Stadium in Tampa, Fla., Saturday and Sunday (April 10 and 11) with more than 10 hours of live programming on TikTok, spanning multiple nights.
Since joining TikTok in December 2019, WWE has picked up over 10.6 million followers.
“There’s a huge appetite for WWE content on TikTok, and it has embraced the platform by leaning in to live content and showing fans a different side of their favorite Superstars,” TikTok lead, sports and gaming partnerships Jenna McNaney told Adweek.
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