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Ad giant WPP and Snap Inc. opened the doors to The AR Lab, a global partnership aimed at helping brands use augmented reality to build and deliver immersive experiences for consumers.
Ecommerce is the primary focus of The AR Lab, and the two companies will combine Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, with the goal of helping WPP clients better connect with customers on the Snapchat platform.
WPP, Snap’s inaugural agency AR partner, will work with the platform on new products and technology such as the Snapchat