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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
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Augmented Reality

WPP, Snap Partner on Augmented Reality

The AR Lab will help brands build and deliver immersive experiences

Ecommerce is the primary focus of The AR LabWPP/Snap Inc.
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By David Cohen

 

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Ad giant WPP and Snap Inc. opened the doors to The AR Lab, a global partnership aimed at helping brands use augmented reality to build and deliver immersive experiences for consumers.

Ecommerce is the primary focus of The AR Lab, and the two companies will combine Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, with the goal of helping WPP clients better connect with customers on the Snapchat platform.

WPP, Snap’s inaugural agency AR partner, will work with the platform on new products and technology such as the Snapchat

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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