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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Augmented Reality

WPP, Snap Partner on Augmented Reality

The AR Lab will help brands build and deliver immersive experiences

Ecommerce is the primary focus of The AR LabWPP/Snap Inc.
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By David Cohen

September 30, 2021

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Ad giant WPP and Snap Inc. opened the doors to The AR Lab, a global partnership aimed at helping brands use augmented reality to build and deliver immersive experiences for consumers.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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