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The Women’s National Basketball Association tips off its 25th season Friday night (May 14), and all 144 players, along with friends and influencers of the league, are sporting a special hoodie as part of a collaboration with Twitter.
The #W on the front of the hoodie is actually a QR code that can be scanned in order to access and call attention to important causes initiated by The W community. After scanning the code, the notification takes people to a pre-written tweet that they can share.
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