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Native TikTok ads created exclusively for the platform, or ads created for broadcast or streaming services and repurposed for TikTok? Both work, according to a new study Magna Global commissioned in partnership with TikTok as part of its Magna Media Trials proprietary research offering.
The study found that both types of ads drove positive brand favorability up by 8%, purchase intent by 6% and search intent by 7%, but Magna noted that the two types of ads are perceived very differently by consumers and require unique considerations to amplify effectiveness.
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