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Social analytics provider Sprout Social released its 2021 Best Times to Post on Social Media report, which analyzed engagement and usage data from its 20,000-plus customers to determine the best and worst times for brands to post on Facebook, Instagram, LinkedIn and Twitter.
Sprout Social search engine optimization lead Elizabeth Arens wrote in the report’s introduction, “Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.
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