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Warner Bros. Backs Its Big Release With #GodzillaVsKongRoar TikTok Challenge

The studio worked with creative agency Movers+Shakers on the campaign

The campaign tallied 78.3 million views in under 24 hours Warner Bros./Movers+Shakers/TikTok

By David Cohen

March 29, 2021

Are you team Godzilla or team King Kong? Either way, Warner Bros. is encouraging you to let out a primal roar, on TikTok.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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