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The votes are in for the 2021 American Music Awards and, for the first time, fans were able to vote for their favorites in all 32 categories via TikTok.
“This marks the first time TikTok has ever been so deeply integrated into an awards show,” Adam Stotsky, president of MRC Live & Alternative—which is producing the event, along with Jesse Collins Entertainment—told Adweek. “There is a new wave of artists whose careers have started on TikTok.”
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