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Volvo kicked off a public-service campaign to help educate Twitter’s captive audience during Super Bowl 56 about electric vehicles—all of them, not just Volvo’s—with the help of school kids and a video camera.
The campaign is called “EV as ABC,” as in, “easy as ABC,” and Volvo and Twitter created a branded hashtag-triggered emoji that will appear in tweet containing #EVasABC.
When people like Volvo’s call-to-action tweet, they will receive a randomized instant notification that features one of 26 videos—one for each letter of the alphabet—featuring young kids explaining how EVs operate and the benefits of owning one.
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