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For six years in a row, Finland has been named as the world’s happiest country. Now, as part of an initiative to drive tourism, the country’s tourism bureau has been offering people the chance to be trained in being happy—and has received more than 150,000 responses through social media.
The initiative, led by Visit Finland and developed by agency SEK, will offer a select group the opportunity to participate in a four-day masterclass in Finnish Lakeland to help “Find Your Inner Finn.”
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