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Viktor&Rolf Fragrances, a brand within L’Oréal USA’s Luxe portfolio, turned to creators on Pinterest to help introduce the new addition to its Flowerbomb fragrance family, Flowerbomb Ruby Orchid.
The campaign uses Pinterest’s new ad format, which is currently in beta, Idea Ads with paid partnership. Creators on the platform can tag a business that sponsors them to create an Idea Pin with paid partnership, and the business then promotes the Idea Pin to create an Idea Ad with paid partnership.
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