Twitter’s Best of Tweets List for 2021 Salutes 8 Brands

Twitter shared its annual Best of Tweets list for 2021, calling it “the crowning achievement for brands that made us laugh, cry, retweet and reply.” The social network said in introducing the winners, “It’s one thing to be trending—another to leave a lasting impression. From groundbreaking launches to campaigns driving cultural conversation, here are the standout brands that take the crown for connecting us to powerful moments like no one else could.” Most tweeted about brand Disney+. Twitter wrote, “Despite another challenging year, Disney+ brought magic and wonder into our homes and on Twitter when we needed it most—quickly topping the charts as the most mentioned brand handle. By deepening its connection with fans through several thrilling new titles and classic films from the vault, it’s never been easier to escape into the extraordinary world of Walt. And Twitter was here for it. A lot.” https://twitter.com/disneyplus/status/1459143944877469701?s=21 Best campaign with an electrifying launch Ford, F-150 Lightning electric vehicle, with Mindshare, VMLY&R and Wieden+Kennedy as the agencies. The social network explained, “What does it take to be the bestselling pickup truck in America? The answer, as Ford unveiled, is to adapt to the ever-changing needs of its consumers. After revealing its new #F150Lightning EV on a Twitter live event page, its “tougher than before, smarter than ever” truck became one of the most talked about EVs on the market—and on Twitter. Ford’s electrifying campaign inspired confidence in the shift to EVs and showcased Ford as a standout leader, driving a 33% increase in its EV truck share of voice compared to last year. Now that’s tough, and smart.” https://twitter.com/Ford/status/1395189844012376064 Best campaign that connected to a major moment Mountain Dew, Major Melon, with OMD Worldwide and TBWA\Chiat\Day as the agencies. Twitter wrote, “To launch Major Melon, the first new permanent flavor in more than a decade, Mountain Dew created a campaign designed to maximize conversation on a day when every brand sought to break through. Airing the first-ever gamified TV ad during the Big Game, Mountain Dew offered one lucky winner $1 million by directing fans to Twitter to guess how many bottles appeared in the ad. On football’s biggest night, this brand stood above and had America doing the Dew.” https://twitter.com/MountainDew/status/1356240893209161729 Most popular brand tweet Nick Jr. The social network wrote, “In this feel-good viral tweet, Nick Jr. tapped into the nostalgia for millennials everywhere. Our old friend, Steve from Blue’s Clues, stopped by Twitter to catch up in a touching video for the show’s 25th anniversary. Although his return was brief, the powerful message resonated strongly with the kids who grew up watching him. The seemingly small act of saying, "I never forgot you," sparked an emotional exchange on Twitter and gave many fans the closure they didn't know they needed.” https://twitter.com/nickjr/status/1435332689532440579 Best brand presence McDonald's, with OMD USA and Wieden+Kennedy as the agencies. Twitter wrote, “From its humble beginnings in 1940 to serving billions today, McDonald's continues to reinvent itself. In no small feat, McDonald’s pushed the boundaries and evolved its persona to speak to the most diverse and largest generation in American history yet. From celebrity meal campaigns with Saweetie and BTS to launching its loyalty program, McDonald's continues to be at the forefront of conversation. And yes, we're still waiting on our order of 59.6 million McNuggets. https://twitter.com/McDonalds/status/1388149385192747015?s=20 Most tweeted brand hashtag Nintendo America, #NintendoSwitch, with Reprise Digital and We The Collective as the agencies. Twitter wrote, “Give it up to the over 91 million gaming fans on Twitter for making #NintendoSwitch the most tweeted brand hashtag of the year. By connecting with each other to weigh in on highly anticipated game releases and in-game updates, this vast and vocal community propelled this Nintendo console to the forefront of gaming conversation with no signs of slowing down.” https://twitter.com/NintendoAmerica/status/1440677268041338897 Best campaign to creatively push the envelope Oreo, #OREOscope, with The Martin Agency, 360i and VaynerMedia as the agencies. The social network wrote, “Who isn't seeking a little clarity and connection these days? Whether your moon is in Scorpio or your rising sign is a Leo, milk’s favorite cookie dipped into people’s lives to let them feel seen with its #OREOscope campaign. When a fan liked an @Oreo tweet, the beloved cookie analyzed the fan’s most recent tweets to share a personalized Oreo horoscope with tasty insights about their personality—and that’s the kind of ‘Stuf’ that inspires innovation.” https://twitter.com/Oreo/status/1394322953068744704 Best campaign that said ‘thank you’ for all of us CeraVe, #ThankYouNurses. Twitter wrote, “We were all thinking it, but CeraVe said it best. Its campaign, #ThankYouNurses, shined a light on the heroes risking their lives on the front lines during the pandemic—and who continue to do so every day. CeraVe expressed its gratitude for nurses with a Twitter takeover trend, which ignited an overwhelming response from others who joined in and shared their own heartfelt messages. Thank you, nurses. And thank you, CeraVe.” https://twitter.com/cerave/status/1390671511904677889

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Twitter’s Best of Tweets List for 2021 Salutes 8 Brands

The social network said their efforts ‘made us laugh, cry, retweet and reply’

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