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The terms “social” and “brands” were used countless times during Adweek’s Social Media Week 2021, but Twitter’s global head of social and editorial Alphonzo Terrell would like to see them phased out.
“I would love to destroy the term social and introduce something different that is more encapsulating,” he told Adweek audience engagement editor Jess Zafarris during the event’s final session. “I think brand is also kind of tired. Individuals are becoming more like companies and companies are becoming more like individuals.”