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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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Twitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere

He stressed the importance of taking a break for your mental health

Alphonzo Terrell joined Twitter in August 2019 from HBO.
Alphonzo Terrell joined Twitter in August 2019 from HBO.Adweek
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By David Cohen

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

The terms “social” and “brands” were used countless times during Adweek’s Social Media Week 2021, but Twitter’s global head of social and editorial Alphonzo Terrell would like to see them phased out.

“I would love to destroy the term social and introduce something different that is more encapsulating,” he told Adweek audience engagement editor Jess Zafarris during the event’s final session. “I think brand is also kind of tired. Individuals are becoming more like companies and companies are becoming more like individuals.”

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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