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The crew at Twitter Marketing is apparently tired of hearing about the Snapchat Generation.
Twitter Marketing wrote in a blog post, “Generation Z spends time on a variety of social media platforms, but their voices on Twitter are loud, proud, unfiltered and totally genuine. That’s why Twitter’s also one of the most valuable places for brands to connect with them.”
The social network said nearly one-half of tweets sent in the U.S. over the course of the year came from people aged 16 through 24, and Gen Z is the majority driver of conversations on topics including food, gaming and movies.
A total of 70% of Gen Z respondents to a survey commissioned by Twitter said they use the social network to learn about new product drops, and the vast majority said they come to Twitter to share opinions about products and services.
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