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Brandweek

Twitter’s Sarah Personette Talks All Things Brand Safety

The social network’s chief customer officer emphasizes a priority on healthy conversation

Sarah Personette’s key takeaways were, 'Educate, collaborate and prioritize.'Twitter
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By David Cohen

September 24, 2021

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Twitter chief customer officer Sarah Personette took to the Brandweek “stage” this week to discuss the social network’s commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy.

“The health of the conversation became our No. 1 priority about four years ago,” Personette said. “This has been a critical investment for a while. You’re seeing so much more innovation overall.”

Brand safety is about more than just brands.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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