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Does talk sell? Twitter and Publicis Media sought the answer to that question with #LetsTalkShop, a survey of 9,600 consumers on six social platforms across India, Mexico, the U.K. and the U.S., aimed at learning how brand conversations on those platform impact their decision making and, eventually, sales.
The two companies said in the introduction to the report, “Shopping has always been a social experience. From hitting the mall with friends as a teen to asking officemates for recommendations, we all seek validation of our choices.
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