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Twitter’s Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl, enters its fifth year with Super Bowl 56, and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches.
Oliver said some companies that would normally be in play for Super Bowl ads are dealing with the impact of the pandemic and supply chain issues, with some industries—such as automotive and consumer packaged goods—being hit harder than others.
“Traditional
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