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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Twitter Looks to Help Creators, Publishers Monetize via Upcoming Feature Super Follows

The social network will also introduce Communities, its answer to Facebook’s groups

Creators and publishers will also be able to put specific content behind the Super Follows paywallTwitter
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By David Cohen

February 26, 2021

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Twitter discussed two upcoming features at its Analyst Day Thursday: Super Follows, a way for creators and publishers to monetize premium content; and Communities, aimed at enabling users of the social network to hone in on specific interests.

The company did not offer a timetable on the debut of either feature.

Product lead Kayvon Beykpour said in introducing Super Follows, “We’re rethinking incentives and exploring solutions to provide monetary incentive models for creators and publishers to be directly supported by their audience.”

The sample image of Super Follows provided by Twitter depicts a creator charging $4.99

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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