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FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer—OK, football—fans as the tournament approaches.
Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and 63% of Twitter users find sports highlights clips appealing.
As of the fourth quarter of 2021, more than 261 million Twitter users followed at least one major soccer content contributor, and Twitter and GWI found that the gender mix of soccer fans on the social network was 61% male and 39% female, while those numbers shifted to 65% and 35%, respectively, for World Cup fans.
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