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Twitter rolled out two activations Tuesday to back Friday’s theatrical release of Scream (2022) by Paramount Pictures and Spyglass Media Group.
Starting Tuesday, Twitter users in light mode who follow @ScreamMovies and like tweets featuring the #ScreamMovie hashtag will see a custom branded like animation featuring Ghostface’s classic knife slashing through the heart.
And those in dark mode will see an even more menacing animation featuring Ghostface himself.
Twitter said this initiative marks the first branded like to feature an Easter egg for those in dark mode versus light mode.
In addition to the animation, users who like the #ScreamMovie tweets will learn their Scream movie destiny, “all in the cheeky-meta style of Scream,” with responses randomized.