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Twitter kicked off pilot tests this week for three new ad formats: Interactive Text Ads, Product Explorer Ads and Collection Ads.
Group product manager Madeleine Bayer and product manager Lauren Nagra said all three formats will be visible to U.S. users on Android, iOS and the web, adding, “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback.”