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People who work on quadrennial events such as the Olympic Games and the World Cup tend to grow accustomed to the circadian rhythm-like predictability of their schedules. But for Jay Bavishi and his colleagues at Twitter, that rhythm has been completely thrown off.
Bavishi, the social network’s head of quadrennial events, spoke with Adweek about the chaos caused by having the pandemic-delayed 2020 Summer Olympic Games from Tokyo and the 2022 Winter Olympics from Beijing take place mere months apart.
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