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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

Twitter and Brands Deal With Olympic, World Cup Calendar Chaos

The Winter Olympics arrive mere months after the 2020 Tokyo Olympics, and then throw in the Super Bowl

Twitter head of quadrennial events Jay Bavishi and his team are far from idleFIFA, Twitter, Olympics
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By David Cohen

 

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People who work on quadrennial events such as the Olympic Games and the World Cup tend to grow accustomed to the circadian rhythm-like predictability of their schedules. But for Jay Bavishi and his colleagues at Twitter, that rhythm has been completely thrown off.

Bavishi, the social network’s head of quadrennial events, spoke with Adweek about the chaos caused by having the pandemic-delayed 2020 Summer Olympic Games from Tokyo and the 2022 Winter Olympics from Beijing take place mere months apart.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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